Three Chocolatiers holistic strawberry chocolate packaging

Typeface

I selected and applied complementary typefaces to maintain a cohesive brand tone across all packaging and printed materials.

External packaging design

The exterior box design uses minimal yet vibrant visual elements to reflect the natural sweetness and premium feel of the chocolate. I created a structured visual hierarchy and incorporated strawberries and cacao beans as key motifs to draw attention to the product's freshness and origin.

The range includes the Three Strawberry Chocolate Series—White, Milk, and Dark—sharing one visual system so the trio reads as a single gifting collection.

Wrapping paper & sticker

To complete the gifting experience, I designed wrapping paper and product stickers that extend the strawberry and cacao motif beyond the box. The patterns keep the packaging system cohesive when the gift is wrapped, while the stickers add a small, tactile brand moment at the seal—reinforcing freshness, craft, and the souvenir story for international visitors.

Chocolate Pouch

To give customers an immediate view of the product, I applied line illustrations on a transparent film layer inside the packaging. This not only showcases the chocolate balls visually but also adds an extra layer of detail and excitement when opening the box. Design elements such as colour, line weight, and motif placement were carefully aligned with the external packaging to ensure consistency and elevate the unboxing experience.

Booklet design

The 6-page booklet serves as a tactile storytelling piece. Designed using a bold red color palette with Recoleta and Montserrat typefaces, the layout guides readers through the chocolate's journey in a warm and engaging tone.

Illustrated story booklet

The accompanying booklet tells the story of how the strawberry chocolates are made—from sourcing strawberries at local farms to freeze-drying, chocolate coating, and finally reaching customers at the Three Chocolatiers stores. Each step is illustrated in a charming, hand-drawn style to evoke craftsmanship and care, aligning with the handmade brand ethos.

• ·Harvest strawberries from local farms
• ·Freeze-dry the strawberries
• ·Coat them with chocolate in the factory
• ·Transport them to all Three Chocolatiers shops

What I learned

This project deepened my understanding of brand storytelling through physical touchpoints and strengthened my ability to translate core product values into a cohesive visual language. I learnt to balance aesthetic appeal with practical constraints, navigating material transparency, print finishes, and structural packaging design. Additionally, I gained valuable experience art directing across multiple media while maintaining brand consistency for an international customer base. Ultimately, the biggest takeaway was recognising how thoughtful, intentional design elevates the unboxing experience, turning a physical product into a meaningful consumer memory.