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Driva

Building a Scalable Framework for High-Impact Social and Display Ads

  • Paid Social
  • Display Ads
  • Campaign System
Driva — hero visual

Overview

Driva is an innovative Australian finance comparison platform that helps customers compare a range of loans—from vehicle finance to personal loans—and find a suitable lender. I created a flexible ad template system that enabled rapid campaign launches, reduced production turnaround times, and strengthened brand consistency—helping increase average click-through rates.

Key Results

  • PerformanceHigher brand consistency lifted average click-through rates by 14%.
  • Turnaround TimeReduced campaign turnaround time by 96%.
  • Output VolumeIncreased ad variation output by 300%.

Role

  • Digital & Marketing Designer

Delivery

  • Social Template System
  • Social and Display Banners (Ads)
  • Design Asset Library

Team

  • Marketing Team

The Problem

The existing campaign process created three key challenges:

Slow Production

Each new campaign took three to four days to design and approve.

Inconsistent Branding

Different designers used mismatched fonts, colours, and button styles.

Channel Fatigue

Scaling assets across Facebook, Instagram, Google Display, and LinkedIn was messy.

Driva existing campaign design examples before the modular system

Previous social post without a cohesive design system

The Design Strategy

Design Tokens

We locked down brand colors, typography scales, and button radiuses so team members could not break visual guidelines.

Modular Layouts

We split each ad into fixed zones: a hook (headline), a visual (image or video), and a call to action (CTA button).

Multi-Size Artboards

We used responsive layout constraints in our design tools to automatically resize assets for landscape, square, and vertical placements.

Key Components and Visual Hierarchy

I designed a single master design system featuring four key components:

  • Hook: A powerful visual element or opening statement that captures the customer's attention within the first second.
  • Clear Value Proposition: A straightforward and intuitive explanation of the product's core benefits or solutions.
  • Social Proof: Trust-building elements such as reviews, ratings, and user testimonials.
  • Call to Action (CTA): A button or phrase that clearly directs the next step, such as “Get your pre-check” or “Get a free quote”.
Driva paid social ad system blueprint — master layout with swappable component zones

Master layout for paid ads and display

Design Asset Library

I created flexible brand-pattern placements using Driva’s established colour system, ensuring visual consistency across multiple social and display ad formats.

Driva brand pattern and colour applied across paid ads and display

Brand pattern and colour system applied to paid ads and display

Modular Design for Dynamic Creative Optimisation

Establish a simple and clear visual hierarchy on display ads for A/B testing and performance (click-through rate or conversion rate).

  • Modular Layouts: Split ads into fixed zones: a hook (headline), a visual (imagery and a graphic pattern), and a call to action (CTA button).
Driva motorcycle loan paid social ad — Meta Feed variant 2

Motorcycle Loans

The Validation-to-Scale Workflow

To maximise efficiency, I created a scalable production system built around two principles:

Shared Image System

Consolidated campaign visuals into a single source, eliminating separate assets for each placement.

Multi-Size Artboards

Used responsive layout constraints to adapt creatives across landscape, square, and vertical formats.

Driva car loan Google Discovery ad — square format

Shared Image System — Google Discovery Ad

Driva car loan display ads — IAB dimensions

Multi-Size Artboards — Display Ad Suite

From Testing to Scalable Rollout

I built a cross-platform testing framework that kept messaging and CTAs consistent while testing different visual directions. The winning creative was then transformed into a flexible template that scaled across eight standard display sizes, enabling faster rollouts without manual redesign.

Step 1 — Test

Built a cross-platform framework that kept messaging and CTAs consistent while testing different visual directions.

Step 2 — Scale

Turned the winning creative into a flexible template covering eight display sizes without manual resizing.

Driva paid social ad — Meta Feed format

Step 1 — Personal Loans on Facebook

Driva personal loan display ads — IAB dimensions

Step 2 — Personal Loans in Display Ads

Driva award-winning personal loan paid social ad — Facebook

Step 1 — Award-Winning Personal Loans on Facebook

Driva award-winning personal loan display ads — IAB dimensions

Step 2 — Award-Winning Personal Loans for Display Ads

Core Achievement

The unified system reduced campaign turnaround time by 96%, increased ad variation output by 300%, and improved average click-through rates by 14% through stronger brand consistency.

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