Driva
AADA Convention & Expo Promotion Collaterals
- Graphic Design
- Digital Design
Overview
Promotion collaterals for the AADA Convention & Expo—graphic and digital assets designed to support Driva’s presence across print and on-site touchpoints.
Role
Delivery
OVERVIEW
Who is Driva?
Driva provides an automated car finance platform, offering a streamlined online loan application experience alongside consultant services that connect applicants with lenders and partner brands.
OVERVIEW
The Project Goal
For the annual AADA (Australian Automotive Dealer Association) Convention & Expo, our team needed to design exhibition banners and brochures for our sales and product team to support networking, establish partnerships, and showcase Driva’s digital services.
COLLABORATION
Design process
- Held an initial meeting with the sales team and project manager to understand project details and timelines
- Sketched a design structure and concept
- Presented two design concepts with a rationale
- Gathered feedback and iterated on it
- Submitted the final design files to the team and the external print agency
DESIGN
Structure of Banners
Explored content structure* considering the booth’s physical layout and function. Clearly presented the Driva logotype on banners and brochures, considering the booth structure. Established an innovative and professional feature and service presence.
* Product key features and service, how Driva’s service works, brand reputation badges, and QR code
DESIGN
Art Direction
- Blend brand identity into the promotional collateral
- Clearly present the Driva logotype on banners, considering the booth structure
- Deliver an innovative and professional feature and service presence
- Keep the layout clear and simple, while achieving dynamic visual results
DESIGN
Signage - v1
- Blend brand identity into the promotional collateral
- Developed the design concept with a focus on readability, highlighting visual elements
DESIGN
Signage - v2
- Reversed dark purple to green as a primary brand colour
- Explored dynamic layouts, colour contrasts and detailing
- Applied the pill pattern to the signage
DESIGN
Structure of Brochures
- Explored an overall layout for copy and imagery
- Established colour placement to organise complex content
- Created icons as visual aids aligned with Driva’s brand visual system
DESIGN
Brochures - Dealer v1
- Developed additional visual elements (platform features, a device template, visual patterns, etc.) based on feedback
DESIGN
Brochures - Dealer v2
Iterated to directly highlight key selling points, such as expanded lender options, to communicate the company’s values more clearly to a specific audience like car dealers.
DESIGN
Brochures - Partner
- Partners include not only car dealers but also car rental brands, loan companies and insurance brands
- Featured relevant imagery, such as Driva’s interface integrated into partners’ platforms
- Detailed integration features, including auto credit assessment, a white-labelled journey and commission
FINAL DESIGN
Brochures for Partner and Dealer
FINAL DESIGN
Booth Signages
