AADA exhibition booth: digital signage & marketing collateral

Art Direction & Design Strategy

The visual framework aimed to project an innovative, professional fintech aesthetic while remaining firmly grounded in Driva’s established brand guidelines.

• ·Spatial Hierarchy: Positioned the primary Driva logotype at the top of the banners to ensure it remained completely unobstructed by physical booth furniture or passing crowds.
• ·Clarity & Scannability: Kept layouts minimalist and clean to allow high-priority content—like product features, value propositions, and trust badges—to be digested in seconds.

Design Process

To meet strict print production and event deadlines, I executed a structured, agile design workflow:

• ·Discovery & Alignment: Collaborated with the sales team and project managers to define the physical booth constraints, target dealer personas, and core messaging.
• ·Concept & Wireframing: Sketched spatial content structures for the signage to ensure readability from a distance in a crowded exhibition hall.
• ·Iterative Design: Developed two distinct visual directions, presenting rationales for layout, colour theory, and user journeys (QR code placements).
• ·Production & Handoff: Prepped, packaged, and delivered pixel-perfect digital assets and press-ready, CMYK-compliant print files to the external agency.

The signage required careful spatial consideration to act as a functional marketing funnel in a high-traffic environment.

Content Architecture: Structured the layout as a vertical funnel—core platform features at eye level, then the headline, hero images, Driva logo and social proof badges—finishing with a prominent QR code action zone at the base, mapped against the live site and the digital signage specs.

Visual evolution (iterative pivot)

• ·V1 (Initial Concept): Focused heavily on deep brand purples to maintain a corporate editorial feel.
• ·V2 (Final Direction): Inverted the palette to a high-contrast brand green. I integrated Driva’s signature pill-shaped graphic patterns to inject dynamic movement and maximise visual pull across the expo floor.

Final Signage in Exhibition Booth

2. Tailored marketing brochures

I designed two distinct brochures to target Driva’s core B2B audiences, utilising a colour-coded grid system and custom iconography to organise dense technical information.

The Partner Brochure

Geared toward a broader audience including car rental brands, finance companies, and insurers. This layout integrated localised UI mockups showcasing Driva’s white-labelled customer journey, automatic credit assessment features, and commission structures.

Final Design

Key Results

High-contrast signage and a QR-led funnel made the booth easier to spot and act on, while the two audience-specific brochures gave sales a sharper leave-behind.