Newsletter, Social-Ads Design for Pocketbook

Weekly Review Newsletter

Pocketbook provides real-time notifications about spending patterns. The Weekly Review Newsletter delivers a summary of budgets, tracked spending and bill management to users.

The Goal

The design goal was to make budget review effortless, while connecting this experience to the app through a cohesive brand language.

Design Structure

• ·Highlighted the most essential data at the top (e.g. total spending, income and bills)
• ·Included a button linking to the app for more detail
• ·Presented the remaining data, such as unpaid bills, upcoming bills, and income

Design Visual Elements

• ·Explored core brand colours on background treatments
• ·Experimented with cards or icons to highlight the most important data
• ·Improved readability through a simplified yet maximised approach to graphic elements and composition
• ·Designed a responsive mobile view

Final Design

#FeatureFriday - Social ads

• ·Every Friday, Pocketbook promotes a feature on social media to guide users.
• ·I designed social ads promoting the spending limit feature, helping users plan their budgets and track how they’re pacing for the month.

Visual Direction

• ·Simplified the in-app spend limit visual for social ads, so users can easily recognise the feature when they find it in the app.
• ·Designed a clear content hierarchy using font size, colour and layout.
• ·Included small feature details to strengthen the composition of the social post.

Detailed design

• ·Brought the visual system, including pattern and colours, into the ads.
• ·This new illustration and colour palette give the ads room to breathe, keeping focus on the core message.

Variations for Different Social Platforms

Designed ad variations for Instagram post, Instagram story, Facebook and LinkedIn.