From Graphite to Keyframes

Doodling is all about embracing imperfection, free-flowing ideation, and translating thoughts directly to paper.

Much like a classic pencil animation, I love using raw sketches to map out concepts, letting the physical tool guide the motion of my design philosophy.

I count myself lucky to be part of the bridge generation. Growing up, we experienced both analog and digital ways of thinking, reading, and creating, which allows me to move between traditional and modern tools with total fluidity.

Although my focus is digital and motion design, hand-sketching remains a foundational part of my creative process.

There is a deep contrast between plotting something point-by-point on a screen versus feeling the weight and wood texture of a pencil, hearing the sound of graphite, and creating irregular, human lines.

As AI continues to develop rapidly, these authentic, tactile moments become even more essential to me because they capture the raw human touch that makes design unforgettable.

As a designer, my mission is to bridge digital scenes and human experiences, bringing that authentic touch to brands and audiences.